Anna Edwards is a news anchor and broadcast journalist who has specialised for the past nine years in business news. She is currently freelancing in London and has co-anchored CNN International’s global business show World Business Today. Before going freelance she was part of the CNBC Europe morning anchor team, presenting 4 hours of live TV every weekday, including the flagship show Squawk Box Europe.
In her time at CNBC Anna was a full time anchor on Squawk Box Europe, Capital Connection, European Closing Bell and Europe Tonight. She regularly stepped in to provide cover on Worldwide Exchange and Strictly Money. She interviewed business leaders, politicians and key economy figures including Bob Diamond, Sir Richard Branson, Justin King, Paul Walsh, Michael O’Leary, Ben Verwaayen, Alistair Darling, Danny Alexander, John McFall, Lord Digby Jones, Jan Peter Balkenende, Christine Lagarde, Bill Gross, Jim Rogers, Paul Krugman, Steven Roach, Nouriel Roubini, and hundreds more.
Anna also reported for CNBC from some far flung European locations. She delivered live reports from the Davos World Economic Forum, the Bank of England, various EU and EcoFin summits, Warren Buffett’s European tour and a week long CNBC Eastern European road trip. She regularly reported on European markets and the sovereign debt crisis for CNBC US programming, MSNBC‘s Way Too Early and NBC‘s Morning Joe. She also delivered reports on UK markets for LBC radio in London.
Before securing a full time anchor position Anna was responsible for covering all London listed companies for CNBC reporting live from the London Stock Exchange. Anna’s reporting is underpinned by seven years experience in financial services. Before joining CNBC she worked as an Equity Analyst at UBS and qualified as a Management Accountant at PricewaterhouseCoopers. She holds an MA in Multi Media Journalism (with distinction) from Bournemouth University and a BA in Geography from the University of Bristol. She also completed a course in broadcast journalism with the Radio Guild in 2000.
Anna’s freelance work at CNN International has allowed her to address a new audience, combining business, market reporting and more general news. Covering stories ranging from the American pull-back from the fiscal cliff and European banking reform to the launch of the Happi Fork!
Whether at CNBC or CNN Anna has demonstrated a personable and energised presentation style, very strong editorial judgement, a probing interview technique and shown she is at ease with both ad-libbed and scripted reporting. She can add real value to breaking news, present from a video wall with style and fluency and is able to tailor content for various audiences. Anna has developed extensive knowledge of global economic themes, stock markets, commodity and other financial markets. She also has experience of presenting general news stories and a broad awareness of the wider news agenda. View Anna’s showreel.
Anna’s work is not limited to TV. She has written on a range of financial subjects for CNBC.com, City AM and The Business magazine – read some of her work. She has also worked as a moderator and long-form interviewer at corporate events in front of live audiences of thousands of professionals – watch examples of her corporate work.