Anna Edwards is a news anchor and broadcast journalist who has specialised since 2003 in business news. She is currently working at Bloomberg TV in London as co-anchor of the morning show Countdown. Before joining Bloomberg in March 2013 Anna freelanced as a presenter at CNN International in London and cut her teeth in live business news with eight years at CNBC.
Working at Bloomberg allows Anna to explore the European business story from many angles. She has interviewed the people who run European big business: ARM, Philips, Airbus, Novartis, Burberry, ASOS, easyJet, Kingfisher, TUI Travel, WPP, Carlsberg, Maersk and JCDeceaux to name a few. She speaks regularly to prominent bankers, investors and finance professionals like the Fed’s James Bullard, turn-around king Wilbur Ross, author Thomas Piketty, banker Jim O’Neil and Economists Nouriel Roubini and Lucrezia Reichlin. Where business meets politics she has politely locked horns with Nick Clegg, Alex Salmond, John McFall, Adair Turner, the BCC’s John Longworth and the CBI’s John Cridland.
On the road she has told the UK growth story from the Vauxhall production line in Luton and debated overcapacity and the ‘rise of the lessors’ with the aviation elite at the Farnborough Air Show.
As the UK’s recovery from the Great Recession has been marked by a boom in self employment Anna has developed a passion for telling entrepreneurial stories. In the series ‘Entrepreneurs: Making It’ she met business founders at all stages of the start-up journey including the brothers behind Bremont watches, the showman at the heart of Yo Sushi! the founders of the Hummingbird bakery and SpaceNK. Her focus on entrepreneurs has given her the opportunity to speak to fast growing businesses like Wandisco, Monitise, Transferwise, Sipsmith, and, with his focus on equipping young people with digital and entrepreneurial skills, HRH the Duke of York.
With a keen interest in the businesses behind the Arts Anna has explored the business of ballet with the Royal Opera House, the rise of the Nigerian film industry, the work of photographer David Bailey and debated the legacy of the architect Richard Rogers with MP Ed Vaizey.
Before joining Bloomberg Anna freelanced at CNN International allowing her to talk to a new audience, combining business and more general news. She covered stories ranging from the American pull-back from the fiscal cliff and European austerity to the launch of the Happi Fork!
In her time at CNBC Anna was a full time anchor on Squawk Box Europe, Capital Connection, European Closing Bell and Europe Tonight. She regularly stepped in to provide cover on other shows. She interviewed business leaders, politicians and key economy figures including Bob Diamond, Sir Richard Branson, Justin King, Michael O’Leary, Alistair Darling, Danny Alexander, Lord Digby Jones, Christine Lagarde, Bill Gross, Jim Rogers, Paul Krugman, Steven Roach and many more. Anna also reported for CNBC from the Davos World Economic Forum, the Bank of England, EU and EcoFin summits and presented a week long CNBC Eastern European road trip. She regularly reported on European markets and the sovereign debt crisis for CNBC US programming, MSNBC‘s Way Too Early and NBC‘s Morning Joe. She also delivered reports on UK markets for LBC radio in London.
Anna’s reporting is underpinned by real experience in financial services. Before becoming a broadcaster she worked as an Equity Analyst at UBS and qualified as a Management Accountant at PwC. She holds an MA in Multi Media Journalism (with distinction) from Bournemouth University and a BA in Geography from the University of Bristol. She also completed a course in broadcast journalism with the Radio Guild in 2000.
In all her work Anna has demonstrated a personable and energised presentation style, very strong editorial judgement, a probing interview technique and shown she is at ease with both ad-libbed and scripted reporting. She can add real value to breaking news, present from a video wall with style and fluency and is able to tailor content for various audiences. Anna has developed extensive knowledge of global economic themes and financial markets and is able to tie these in to the wider news agenda.
Anna’s work is not limited to TV. She has written about start up businesses for Huffington Post and on a range of financial subjects for CNBC.com, City AM and The Business magazine – read some of her work. She has also worked as a moderator and long-form interviewer at live events in front of audiences of thousands of professionals – watch examples of her corporate work.